![]() Each of these fundamental rhetorical concepts should guide and inform any rhetorical analysis, in addition to shaping your own writing. To get started answering such questions, you should thoughtfully consider both the rhetorical situation and the three rhetorical appeals, which are described below. We ask ourselves questions such as, “What strategies is the writer using to influence the reader?” “Why is the writer using those strategies?” “How are those strategies affecting the reader?” When we do a rhetorical analysis, we analyze how the writer communicates an argument (instead of what the writer argues). Rhetoric is the study of how writers use language to influence an audience. Online Resources for Improving Grammar and Word Choice in Writing.Common Writing Terms and Concepts Defined."Unedited Footage of a Bear" is a sucker punch to the senses, both auditory and visual. It's like a Resident Evil game where it's impossible to find your enemies, but you know they're there. I haven't even broached its companion website, where you can explore the house featured in the episode. It preys on very real fears of very real products that I don't want to confront even when I'm most awake. An infomercial is meant to be a reliably corny thing, and "Unedited Footage of a Bear" is neither of those. Imagine seeing this when you just wanted to watch anime or a comedy show or something stupid and safe. Imagine seeing all of this at 4 a.m., when I did for the first time. The commercial becomes a bloody, full-fledged psychological horror in the span of seconds. I mean, she even takes a creepy phone call, guys. Here's some of what ensues over the next 8 or 9 heart-pounding minutes: Mom's evil twin appears out of nowhere to brutalize her the battered mom wrecks her house. Turns out that taking the fictional Claridryl can result in homicidal delirium. "Unedited Footage of a Bear" takes that to the next level: What do those side effects look like? It's a scary question that I've never wanted an answer to, but Adult Swim has answers, and it's literally impossible to look away. As a frequent TV watcher, I'm familiar with that quick read of potentially life-threatening side effects in lighthearted medication commercials. Next on the list is the medley of side effects that the suburban mom experiences as a result of the drug. That Adult Swim refuses me this right is the first horror of "Unedited Footage of a Bear." This is unnerving in itself I'm so used to impulsively cutting an ad short whenever I have the opportunity. ![]() That Claridryl she took is really, really strong, you guys, and the drug in concert with whatever nasty cold she's picked up is more powerful than our free will and YouTube's shortcuts. I wanted to watch unedited footage of a bear, not a sneezing mom in a cardigan!īut attempts to breeze past Mom are futile. ![]() The familiar "Skip this ad" button pops up, and I always feel compelled to click it and get away from the boring advert for a drug called Claridryl. This is especially striking when watching the short on a computer. That's an awful, bizarre surprise.Īfter that, though, the bear fades out into. (I assume it's a grizzly bear, but as the YouTube description reads, "I'm not sure what kind of bear this is.") Imagine watching Adult Swim and, right after a commercial for a hair loss cream or weight loss drug, a big brown bear just shows up on the screen. For one, that name is not a total lie the first 30 seconds are some high-quality, uncut grizzly bear footage. "Unedited Footage of a Bear" is horrifying in several ways. Infomercials is exactly what it sounds like: It's a show that airs between other series, aping the look and style of those product commercials people only ever watch when they're exhausted.Įpisodes like "Too Many Cooks" went viral for their very on-brand blend of humor and shock value, but it's "Unedited Footage of a Bear" that forced me to confront two things: my tendency to watch TV for hours on end, and to trust Adult Swim with my vulnerable 4 a.m. ![]() The expectation when watching The Eric Andre Show or Tim and Eric, however, is that when they're over, reality is restored commercials serve as a brief normcore reprieve from the weirdness.īut that changed when the network began airing new episodes of its most insidious show in the fall of 2014. After 15 years of the late-night programming block, I've grown accustomed to its drily comic bumpers and absurd, surreal comedy shows. Whether that's the scariest movies you haven't seen yet or a look at a popular Treehouse of Horror episode, this is our tribute to the world of the strange, creepy and downright horrifying that exists within popular culture.Īdult Swim revels in its weirdness. 31, Polygon will publish 13 opinion pieces about different films, shows and specials that exemplify what Halloween means to us. Welcome to Polygon's 13 Days of Halloween series! Between Oct.
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